Beauty is in the eye of the sign beholder

Customer 1: Hey, look at this! It's gorgeous!
Customer 2: Um.. no.
Customer 1: But it's only $7.99!
Customer 2: Wow! That is beautiful!
Customer 1: I think I'll get it for Suzie.
Customer 2: I was just gonna get her some clearance jewelry junk, this is much better.